Gyms and fitness studios
Websites and booking systems built for gyms.
A fast website is the easy part. We build the booking, class timetable and member admin behind it so the front desk stops living in a spreadsheet and the no-shows stop costing you sessions.
Fixed price agreed before any work begins. Or call 07456 382831
The problem
Running a gym is hard enough without the software fighting you.
No-shows quietly eat your revenue
A booked class that nobody turns up to is a coach paid for an empty room. Without deposits, reminders and a waitlist, every cancellation is a seat you never resell.
The timetable lives in three places
A whiteboard, a WhatsApp group and a spreadsheet that only one person understands. Change a class time and half your members never find out.
Member admin is all manual
Sign-ups, waivers, payment chasing and attendance, all done by hand between sessions. It does not scale and it is where mistakes creep in.
Your site does not capture intent
Someone lands ready to book a trial. If the only next step is an email address, most of them leave and you never knew they were there.
What we build
One system for the whole gym.
We start with the website and build out only what you actually need. Booking, payments and member admin are modular, so you are never paying for a feature your studio will not use.
Class booking and timetable
A live timetable members book from in two taps. Set capacities, assign coaches, and changes appear instantly. No double entry, no out-of-date whiteboard.
Deposits and reminders that kill no-shows
Take a card or deposit at booking, send automatic email and SMS reminders, and run a waitlist that refills cancelled spots before the class even starts.
Member portals and accounts
A branded area where members manage their membership, booking history and details. Same data as your side, so nothing is duplicated and nothing falls through.
Payments and memberships
Subscriptions, drop-ins, class packs and renewals handled through Stripe, reconciled and tied to the member. No exporting, no spreadsheet chasing.
Digital waivers and onboarding
Waivers signed on day one and stored against the member, with onboarding that captures the details you need before they walk in the door.
Local SEO and AI visibility
LocalBusiness schema, Google Business Profile setup and content written for "gym near me" searches, so you show up in the Maps pack and in ChatGPT answers alike.
Featured case
A sports venue, launched before a brick was laid.
Wirral. Community sports. · Wallasey, Wirral
A community pitch site to get a padel club built
A campaign site with sign-ups on every page, built to prove community demand and gather real interest. The same booking-ready foundation we put under a working gym.
See the buildStrong early
community sign ups
FAQ
Common questions.
Do you build the booking system or just the website?
Both. The website is the front door, but most gyms come to us because the booking, payments and member admin behind it are the real headache. We build the whole thing as one system so your data lives in one place, not five tabs.
Can it handle class timetables and capacities?
Yes. You build the week, set a capacity and coach per class, and members book from a live timetable. When a class fills, new bookings go to a waitlist that automatically offers cancelled spots to the next person.
How do you reduce no-shows?
A combination of card-on-file or deposits at booking, automatic email and SMS reminders before the session, and a waitlist that resells cancelled spots. For most studios the reminders alone make a noticeable dent.
Can members pay and manage their membership online?
Yes. We integrate Stripe for subscriptions, drop-ins and class packs, and give members a portal to manage their plan, payment method and booking history themselves, which cuts the admin on your side.
Will it work for a personal trainer or a small studio, not just a big gym?
Yes. The booking and reminder features matter just as much for a single PT managing one-to-one slots as they do for a studio running twenty classes a week. We scope it to your size so you are not paying for things you will not use.
Do you work with gyms outside the Wirral?
We are based in Birkenhead and know the Wirral, Liverpool and Merseyside market best, but we build for gyms and studios across the UK. The work runs remotely with in-person sessions where they add value.
Ready to ship yours?
Book a free 45 minute call. We will tell you what to build, what to drop, and what it will cost. Honest answers, no pitch.
Not ready for a call? Quick fit check (3 questions, 30 seconds)
